In an effort to re-organize, optimize and redesign Universal Pictures homepage and branding; we created a proposed overhaul of how Universal Pictures structures entire site from the ground up.
There was a lot of confusion on their current site on how to discover the movie pages for theatrical and home release movie pages. We made sure that the site would be movie-centric, with a look and feel that came across as cinematic, all the while working responsively across all platforms for a consistent creative design.
Creative Director: Curt Doty
Agency: Weber Shandwick