I felt very lucky to be the lead designer for Harley Davidson's 110th anniversary Ebook. It was a big challenge to synthesize 110 years worth of branding, style and cultural changes into one comprehensive and classic publication. I settled for a look and feel of Harley Davidson in it's prime in the late 1940's & 50's, drawn influence and access to Harley Davidson's extensive archives of photos, advertisements, videos and rich stories.
The final product highlights famous riders, historical bikes, old films, quizzes, photo galleries, and a virtual test drive.
Creative Director: Curt Doty
Project Manager: Andre Espinoza